Report: Microsoft tried to buy image-sharing social network Pinterest

Source: MicrosoftPinterest was recently updated to support Microsoft's Surface Duo phone.

Microsoft has a strange history with social media. The company currently owns the business-oriented social platform Yammer, also as the much larger work-oriented social network LinkedIn. Microsoft was also trying to buy upward Tiktok'southward Us operations last summer.

According to a new report from the Financial Times (via Reuters), Microsoft was in talks to acquire Pinterest, which is currently valued at $51 billion dollars.

Like most social networks and tech companies, Pinterest saw its userbase not bad throughout the pandemic, growing by 37% to 459 million monthly agile users. Throughout 2022, the company grew by a record 100 million users overall, most triplicating the house'south share price across the by twelvemonth. Pinterest even lent its support to Microsoft's Surface Duo phone and was one of the few services to back up Windows Phone natively dorsum in the day. Pinterest is likewise bachelor every bit a PWA from the Microsoft Store.

Alas, according to the written report, whatever potential deal barbarous through terminal year, and the two firms are no longer discussing possibilities.

However, it is interesting that Microsoft seems to exist intent on expanding its social networking aspirations. LinkedIn and Xbox both boast very vast monthly agile user bases, simply stake in comparison to some of the larger players out there. Those networks are also very sanitized and moderated, focused effectually a very specific topic. In some ways, Microsoft's lack of social media prowess has potentially shielded them from anti-trust investigations, equally politicians around the world look into the impact social networks are having on society. But on the flip side, it puts Microsoft at a bit of a disadvantage for the future, as tech platforms and services get increasingly social.

Microsoft has had some high-profile failings in this area, arguably. Letting MSN Messenger die, which boasted 350 1000000 monthly active users at its pinnacle, and letting Skype flop into irrelevancy doesn't exactly speak positively of Microsoft's efforts in this very competitive consumer space. Still, it's intriguing to lookout them express involvement in companies like Pinterest and TikTok. It may be worth keeping an eye on Microsoft'south movements in this area going forward.

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Source: https://www.windowscentral.com/report-microsoft-tried-buy-image-sharing-social-network-pinterest

Posted by: martinarro1982.blogspot.com

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